bpv BRAUN PARTNERS provided legal advice and assistance to Plzeňský Prazdroj, a.s. in negotiations with QLS Assets a.s. on a “joint venture” with a total value of approx. half a billion CZK regarding the creation and operation of the “Pilsner Urquell Experience” – a Prague-based interactive visitor centre about the history of brewing in Bohemia and the unique Pilsner Urquell story.
QLS Assets has created this project at the prestigious address 28. října 13, Praha 1 in cooperation with Pilsner Urquell, following the example of similar centres (e.g. Guinness in Dublin or Heineken in Amsterdam), and on 22 April 2023 a very successful opening of this interactive story about the “golden brew” was held, told not only with the help of the latest audio-visual technology.
The law firm bpv BRAUN PARTNERS not only helped Plzeňský Prazdroj to negotiate the parameters of cooperation, but also created complex transaction and licensing documentation, enabling the smooth implementation of the project.
Legal advice was provided by a team consisting of partner David Vosol and senior associate Filip Baloušek.
Martin Provazník takes a closer look at a rather curious court case that recently ran through the media and should leave no one cold, especially those who like to respond with emoticons 👍 What was it all about?
Congrats to our Prague team, Arthur Braun, Pavel Březina and Klára Procházková, who have assisted in a multijurisdictional transaction (legal lead: Jones Day Frankfurt) with the Czech legal aspects of automotive supplier MAHLE selling its thermostat business division to ADMETOS.
