bpv BRAUN PARTNERS assisted Plzeňský Prazdroj with a unique joint venture Pilsner Urquell Experience for half a billion crowns

24. 4. 2023

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bpv BRAUN PARTNERS, Mgr. David Vosol, M.B.A

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bpv BRAUN PARTNERS provided legal advice and assistance to Plzeňský Prazdroj, a.s. in negotiations with QLS Assets a.s. on a “joint venture” with a total value of approx. half a billion CZK regarding the creation and operation of the “Pilsner Urquell Experience” – a Prague-based interactive visitor centre about the history of brewing in Bohemia and the unique Pilsner Urquell story.

QLS Assets has created this project at the prestigious address 28. října 13, Praha 1 in cooperation with Pilsner Urquell, following the example of similar centres (e.g. Guinness in Dublin or Heineken in Amsterdam), and on 22 April 2023 a very successful opening of this interactive story about the “golden brew” was held, told not only with the help of the latest audio-visual technology.

The law firm bpv BRAUN PARTNERS not only helped Plzeňský Prazdroj to negotiate the parameters of cooperation, but also created complex transaction and licensing documentation, enabling the smooth implementation of the project.

Legal advice was provided by a team consisting of partner David Vosol and senior associate Filip Baloušek.

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